About Us

In the fall of 2005 I became an independent consultant after 36 years in the office equipment industry. My background and experience is working for copier and printer manufacturers. I have held positions as a Channel Development Manager, Dealer Sales Representative and Service Technician.

As a Channel Distribution professional I sold over $200,000,000 in products and services to independent dealers on the West Coast. I have vast nationwide contacts throughout the copier industry and I am an expert in creating top line growth in the field of printing, scanning and copying technology. My expertise includes assisting independent dealers in strategic planning, inventory management, financing options, hiring practices, sales training and coaching and assisting salespeople in achieving their goals.




“Arnie’s training to help businesses become successful at prospecting is much needed in our business. His training is effective, motivating, enthusiastic and informative.”
- Steve Stearman Branch Manager, Pacific Office Automation, Medford, OR


I am a certified document management consultant.
My CDIA+ certification (Certified Document Imaging Architect certified by CompTIA) qualifies me to construct document output strategies and printer management solutions that help businesses to realize huge savings in their total cost of ownership (TCO) using new technology.

“Arnie’s expertise in dealer sales training is exceptional. His professionalism, integrity and knowledge of products are held in high regard throughout the office equipment industry.”
- Marguerita Gilbertson, Owner, Northern Business Systems,
Fairbanks, AK

“Arnie’s passion and knowledge of sales and salespeople is beyond compare. I recommend that anyone being offered industry knowledge, best practices, motivational training or any sales training by Arnie consider it their lucky day and let him enrich your selling experience.”
- Matt Gordon, Vice President of Sales, Temecula Copiers, Temecula, CA

“Arnie’s knowledge of products and sales techniques far surpasses his contemporaries.”
- Rick Ellis, Sales Representative, Oasys Office Automation, Burlington, WA

My wife and business partner, Susan Goldstein, has owned Puget Sound Training Associates in Bellevue, WA for 26 years. Her service includes Executive Business Coaching and Manager and Supervisor training. For information on her services click here.